WHAT I DO
Looking for just the right words to help your clients understand what you do and how you can help them? That's where content marketing comes in. Providing worthwhile, in-depth info that speaks to your customers' concerns and demonstrates your value can help them along their buying journey.
Of course, not all content marketing is long-form articles and white papers. Social media content, online videos, infographics, and search-optimized web pages can also help your audience find and understand the information they need.
I help create quality content, paired with integrated marketing strategies that get your audience to your content marketing assets, to help you connect with and convert your best prospects.
How I Do It
SEO-FRIENDLY WEB CONTENT
SOCIAL MEDIA CAMPAIGNS
BROCHURES, DATA SHEETS & OTHER MARKETING COLLATERAL
I am also a freelance writer, garden scout, and photographer specializing in gardening, family, travel, and lifestyle topics. I have contributed to Birds & Blooms, Southern Living, State-by-State Gardening publications, FamilyHandyman.com, Nursery Management, Atlanta Parent, Lake Oconee Living, and Georgia magazine. Selected clips of my published work are available via the links to the right or on my sister site, www.spoton.garden. My photography is featured in a number of my articles and in my portfolio. My online gallery and stock photo catalog are available to search and shop online.
I also pursue editorial opportunities on behalf of my clients, who have been featured in Old House Journal, American Bungalow, Atlanta Magazine HOME, the Atlanta Journal and Constitution, and Nursery Management. Examples of my PR services and editorial placements are available in my portfolio.
What I've Written
See all my gardening articles at www.spoton.garden.
Director of Marketing, Data Transit International
Directed all marketing activities for 11 regional offices of nationwide system integrator specializing in remote access networking. Maintained brand image, executed customer events, oversaw website redesign, and coordinated channel marketing programs with $1 million+ annual budget.
Marketing Manager, Lionheart Publishing
Oversaw marketing activities for contract publisher. Included monthly advertising sales promotions for each publication and new business development. Spearheaded introduction of website and launch of Buyers Guide supplement.
Advertising & Exhibit Sales, SIGS Publications
Responsible for advertising sales for five publications and seven worldwide conferences.
What I Can Do
WRITING & EDITING
ADOBE CREATIVE SUITE