WHAT I DO

NEW! Click this image to download a one-page overview of my services:

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Content Marketing

Looking for just the right words to help your clients understand what you do and how you can help them? That's where content marketing comes in. Providing worthwhile, in-depth info that speaks to your customers' concerns and demonstrates your value can help them along their buying journey.

 

Of course, not all content marketing is long-form articles and white papers. Social media content, online videos, infographics, and search-optimized web pages can also help your audience find and understand the information they need.

 

I help create quality content, paired with integrated marketing strategies that get your audience to your content marketing assets, to help you connect with and convert your best prospects.

How I Do It

SEO-FRIENDLY WEB CONTENT

SOCIAL MEDIA CAMPAIGNS

NEWSLETTERS

BROCHURES, DATA SHEETS & OTHER MARKETING COLLATERAL

EMAIL CAMPAIGNS

WHITE PAPERS

BLOG POSTS

EBOOKS

VIDEO SCRIPTS

WEBINAR CONTENT

PRESS RELEASES

GHOSTWRITING

Writing &
Photography

I am also a freelance writer, garden scout, and photographer specializing in gardening, family, travel, and lifestyle topics. I have contributed to Birds & Blooms, Southern LivingState-by-State Gardening publications, FamilyHandyman.com, Nursery ManagementAtlanta Parent, Lake Oconee Living, and Georgia magazine. Selected clips of my published work are available via the links to the right or on my sister site, www.spoton.garden. My photography is featured in a number of my articles and in my portfolio. My online gallery and stock photo catalog are available to search and shop online. 

 

I also pursue editorial opportunities on behalf of my clients, who have been featured in Old House Journal, American Bungalow, Atlanta Magazine HOME, the Atlanta Journal and Constitution, and Nursery Management. Examples of my PR services and editorial placements are available in my portfolio.

 

 

 

What I've Written
Experience
Director of Marketing, Data Transit International

​1998-2001

 

Directed all marketing activities for 11 regional offices of nationwide system integrator specializing in remote access networking. Maintained brand image, executed customer events, oversaw website redesign, and coordinated channel marketing programs with $1 million+ annual budget.

 

 

Marketing Manager, Lionheart Publishing

1995-1998

 

Oversaw marketing activities for contract publisher. Included monthly advertising sales promotions for each publication and new business development. Spearheaded introduction of website and launch of Buyers Guide supplement.

Advertising & Exhibit Sales, SIGS Publications

Responsible for advertising sales for five publications and seven worldwide conferences.

What I Can Do

WRITING & EDITING

ADOBE CREATIVE SUITE

LIGHTROOM

MICROSOFT OFFICE

WORDPRESS

HTML

PHOTOGRAPHY

© 2020 by Helen Newling Lawson

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