About me

I was raised in New Jersey, four blocks from where I attended college at Rutgers University. After spending two years in Manhattan learning about the publishing industry and how to talk about topics like object-oriented programming, I relocated to Atlanta just in time for the 1996 Olympics. Since then, I've held marketing positions in the publishing, tech, and B2B sectors. For the past 15 years, I've worked on a contract basis for various clients through my own firm, Spot On Communications.

After earning my Master Gardener designation from the University of Georgia Cooperative Extension, I realized I could combine work with pleasure and began writing about gardening topics, both as a freelance garden writer and for clients in the green industry, in addition to maintaining my traditional roster of clients. I am an active member of GardenComm, where I serve as Regional Director for the southeast, a member of the marketing committee for the National Initiative for Consumer Horticulture (ConsumerHort.org), and a Georgia Certified Plant Professional.

Past and current passion projects include a blog on Spot On Deer-Resistant Gardens, nature photography, an ecommerce site known as KidsAllergyStop.com, and a blog at GeorgiaKidsOutdoors.com.

My work is made better by the time I spend with my husband and two children, traveling, doing yoga, and hiking with friends.

© 2019 by Helen Newling Lawson

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